Bianca Jagger, the supermodel and human rights defender, takes center stage in YSL Beauty’s grand finale of the “Libre Flowers & Flames” digital series. Against the backdrop of Los Angeles’s expansive skyline, she stands poised in monochromatic elegance, clutching the “Libre Flowers & Flames” fragrance—a testament to freedom and defiance.
Throughout the year, this four-part series, captured by photographer and director Tyler Mitchell, has unfolded with a cast of powerful women: global ambassador Lizeth Selene, Hailey Bieber, Precious Lee, and now Jagger. Each brings their own shade of strength and femininity, all intertwined with the scent’s signature lily accord.
“The name of the fragrance means freedom in English and Spanish. I was born in Nicaragua and since then, the pursuit of freedom has been an existential objective in my life. I learned that to be free, my existence had to become an act of rebellion,” shared Jagger on Instagram.
Juliette Ferret, General Manager for Yves Saint Laurent, expressed the brand’s excitement: “We are thrilled and honored to collaborate with Bianca Jagger on the Libre Flowers & Flames digital series. Her unwavering pursuit of freedom for all perfectly reflects our ‘Libre’ messaging ambitions and her voice brings added depth and meaning to our project.”
YSL Beauty continues to push boundaries, blending timeless elegance with a modern edge. With Jagger leading the charge in the “Libre Flowers & Flames” finale, the brand reinforces its commitment to celebrating voices that embody liberation and fearless authenticity.
The Yves Saint Laurent “Libre Flowers & Flames” Eau de Parfum retails for $95 USD and is available now at the brand’s website, Sephora, and select retailers like Ulta and Macy’s.
