Louis Vuitton is revisiting one of its most iconic collaborations with Takashi Murakami through a re-edition collection, celebrated with a vibrant pop-up in Soho, New York City. The space, open through January, draws inspiration from Tokyo’s modular hotels, combining minimalist design with bold colors and thoughtful spatial storytelling. This exclusive location is the only dedicated retail experience for the Louis Vuitton x Murakami re-edition in the U.S., making it a must-visit for fans and collectors alike.
Retail Space
At the heart of the pop-up is the retail section, where the Louis Vuitton x Murakami Chapter One collection takes center stage. Signature pieces like the colorful Monogram Multicolore and the playful Superflat Panda and Superflat Garden designs are on display. Shoppers are in for a treat—each purchase unlocks a token to operate a larger-than-life vending machine stocked with exclusive collectibles, including stickers, trading cards, and Takashi Murakami Flower Go Walk portable games.
Exhibition
Paying homage to a groundbreaking moment in fashion, an archival exhibition showcases highlights from the original Louis Vuitton x Murakami collaboration. Visitors can marvel at pieces that defined an era, including the Monogram Multicolore in black and white, Monogram Blossom, and the ultra-rare Monogram Multicolore Franges. The display is a reminder of the collection’s artistry and cultural impact, including a 2003 Superflat Panda hardsided case that feels as fresh today as it did two decades ago.
The Care Station
Sustainability meets luxury in the care station, dedicated to restoring and preserving pieces from the original Murakami collection. Services range from canvas and metal cleaning to replacing worn components and rejuvenating hand-painted motifs. Guests can witness the meticulous craftsmanship of Louis Vuitton artisans in real-time, a testament to the brand’s commitment to longevity and responsible luxury.
Cinema
Descending to the lower level, visitors are transported back to 2003 and 2009 with two digitally remastered films from Takashi Murakami’s Superflat series. The surreal animations—Superflat Monogram and Superflat First Love—blend Louis Vuitton’s universe with Murakami’s whimsical imagination, featuring characters like Panda, Flower Hat Man, and Onion Head. These films, originally part of the collaboration’s launch, continue to charm with their playful narrative and kaleidoscopic visuals.
Café
For one weekend only, January 10-12, the pop-up will feature a cozy café adorned with Murakami’s signature flower motifs. Shoppers can enjoy complimentary drinks—cinnamon cappuccinos, rooibos lattes, or vegan hot chocolate—served in custom cups, paired with panda-shaped pastries. The café offers a playful and delicious nod to the collaboration’s enduring legacy.
A Global Celebration
New York’s Soho activation is just one part of a global Louis Vuitton x Murakami revival. Similar events are taking place in London, Milan, Seoul, Shanghai, Singapore, and Tokyo. While New York’s pop-up stands out for its layered approach, Tokyo’s Harajuku location, the largest of them all, takes center stage with even more immersive experiences. Other global highlights include tram takeovers in Milan, an ice cream shop in Seoul, and a cinema wall at Louis Vuitton’s Champs-Élysées Maison.
This pop-up is more than a re-edition; it’s a moment to celebrate the fusion of art and fashion, reminding us why Louis Vuitton x Murakami remains a cultural touchstone.
