Picture this: Sunlight spills over a travertine floor in a lofty Roman salon where a cream Fendi Casa sofa sits facing a marble coffee table. A Versace Home vase, baroquely patterned in black and gold, holds fresh peonies atop a polished console. In the corner, a whimsical Gucci Décor armchair — embroidered with fantastical creatures — beckons beside a Louis Vuitton “Objets Nomades” hanging pod chair that sways ever so gently. You haven’t wandered into a design museum or the penthouse of a couture client; this is the new normal in luxury living rooms. High fashion has made itself at home — literally.
In the last few years, haute couture and home décor have fused as never before. Luxury labels known for dressing movie stars and moguls are now dressing our living spaces, from the bedroom to the dining table. Once upon a time, it might have been unthinkable to find Fendi selling beds alongside its iconic Baguette bags, or Gucci offering porcelain teapots next to its runway gowns. But cultural shifts and savvy business moves have blurred those lines. After all, if a brand can shape your wardrobe, why not let it shape your whole lifestyle? The timing makes sense: we’ve spent more hours indoors in recent memory, sparking an obsession with interiors, and Instagram-fueled “shelfies” (showing off stylish vignettes at home) have become as popular as outfit selfies. For luxury houses, expanding into home goods not only opens new revenue streams but also extends their aesthetic into every corner of clients’ lives. Fashion isn’t just what you wear anymore — it’s how you live.
Fendi Casa: Roman Luxe in Every Detail
At Fendi’s headquarters in Rome — the monumental Palazzo della Civiltà Italiana — the notion of la dolce vita is getting a plush update. Fendi Casa, originally launched in the late 1980s as one of the first fashion house furniture lines, has recently been re-energized for a new generation. Silvia Venturini Fendi, whose grandparents founded the maison, now lends her creative eye to the home collection, ensuring that the brand’s DNA flows from Baguette bag to bedside table. The result? A seductive mix of classic Italian modernism and playful opulence.
A sculptural armchair and curving coffee table from the Fendi Casa collection sit beneath high, diffused light, their silhouettes echoing the iconic arches of the Palazzo della Civiltà Italiana — Fendi’s Rome headquarters. The forms feel architectural yet soft, with brushed metal accents and travertine tones that nod to the building’s rationalist geometry. (Image from @fendicasa)
Fendi Casa’s offerings range from butter-soft sofas clad in the same leather you’d find on a Peekaboo handbag, to rugs woven with the interlocking “FF” logo as an abstract pattern. The aesthetic whispers rather than shouts — neutral tones, marble and bronze accents, and just enough FF monogramming to remind you it’s Fendi. It’s an evolution of the brand’s reputation for craftsmanship: the company that once wowed the world by turning fur into fashion now channels that craftsmanship into, say, a fur-topped ottoman or a shearling-upholstered chaise. The expansion is as strategic as it is stylish. By partnering with design industry powerhouse Design Holding on its relaunch, Fendi Casa is strengthening ties between fashion and furniture, positioning itself as the go-to for those who want a slice of Roman luxe at home. In essence, Fendi wants to dress not just the woman, but the room she’s sitting in.
Versace Home: Maximalist Glamour Unleashed
If Fendi’s approach is subtly sumptuous, Versace’s is unabashedly flamboyant. The Versace Home collection invites you to live inside the fantasy that Gianni Versace once created on the runway and in his own villas. It was actually Gianni who helped blaze this trail: way back in 1992, Versace was already translating its baroque prints and Medusa motifs into rich brocades, wallpapers, and porcelain. By 1994, the house had introduced the Vanitas chair — a curvaceous, gilded throne of a seat inspired by a Louis XV design, proving that even your armchair can dress to impress. Donatella Versace, ever the maximalist, later pushed the concept further, opening the first Palazzo Versace hotel in 2000. Guests there didn’t just wear Versace; they slept on it, walked on it, and lived in it, surrounded by lush custom interiors where the Greek key pattern and Medusa head were as ubiquitous as in any fashion show.
A plush velvet armchair and lacquered coffee table from Versace Home command attention in a setting defined by symmetry and shine. The Medusa head and Greek key motif appear as gilded accents, channeling the house’s baroque heritage through contemporary silhouettes. (Image from versace.com)
Today’s Versace Home collection stays true to that “more is more” ethos. Think lacquered black and gold dining tables, plush velvet sofas in jewel tones, and decadent baroque-print throw pillows that practically purr “bellissimo.” Want to sip your espresso from a leopard-print Versace cup or wrap yourself in a robe covered in the label’s iconic baroque swirls? They’ve got that too. Versace brings a certain rock-and-roll glamour to home decor — irreverent yet impeccably crafted. A sleek modern apartment instantly turns into a palazzo with a few key pieces: a Medusa-emblazoned rug here, a set of champagne flutes with the house’s gold fretwork there. Beyond products, Versace’s expansion into home is about selling a lifestyle of luxury unapologetically lived. As Donatella once put it, “The story of Versace is our past meeting today and looking to the future,” and Versace Home lets devotees write that story in their own spaces, one outrageous printed sofa at a time.
Ralph Lauren Home: The Original Lifestyle Visionary
Long before “lifestyle brand” was a buzzword, Ralph Lauren was quietly building an empire around the way we live. In 1983, he became one of the first major fashion designers to launch a full home collection, and over the past four decades he’s proven that his taste transcends the closet. Walk into a Ralph Lauren Home showroom and you might feel you’ve strolled onto a Hollywood set — one room evokes a rustic Colorado ranch, with weathered leather club chairs and Navajo-print blankets, while the next exudes a Manhattan penthouse vibe, all ebony lacquer, crystal sconces and Art Deco lines. This chameleon-like ability to shape entire worlds is Lauren’s signature, in fashion and interiors alike. He doesn’t just sell you a sofa or a cocktail dress; he sells you the dream of an Upper East Side cocktail party or a cozy night by a log fire, depending on which Ralph you resonate with.
A leather lounge chair and carbon-fiber side table from Ralph Lauren Home sit against a backdrop of vintage photography and polished wood. Inspired by the designer’s automotive passion, the RL-CF1 chair combines aerodynamic lines with motorsport-grade materials for a quietly powerful presence. (Image from @ralphlaurenhome)
What each Ralph Lauren Home scenario shares is an emphasis on quality and heritage. The fabrics are rich (tweeds, tartans, cable-knit cashmere throws) and the furniture silhouettes are timeless (a perfect Chesterfield sofa, a Safari camp folding chair rendered in polished brass and leather). It’s the same mix of Americana and old-world elegance that has always defined the Ralph Lauren look. This holistic vision — literally outfitting life from clothing to décor — sprang from Ralph’s own frustrations in the early days; as the lore goes, he launched his home line because he couldn’t find the kinds of sheets and furnishings he wanted, so he made them. The authenticity is palpable. We know Ralph himself lives this lifestyle, whether in his Montauk beach house or his Colorado ranch, and that personal touch makes the brand’s home goods feel like an invitation into his world. It’s no wonder Ralph Lauren Home has thrived for 40 years. In the realm of fashion-meets-home, he wrote the playbook that others now eagerly follow.
Gucci Décor: Maximalism with a Wink
Gucci’s foray into home decor feels like a natural extension of its eclectic, eccentric fashion spirit. Under former creative director Alessandro Michele, Gucci spent the last decade proving that maximalism can be magical, and in 2017 he took that ethos off the runway and into our living rooms with Gucci Décor. From the outset, it was evident that this collection would carry the same narrative richness as Michele’s ready-to-wear. He offered porcelain dinner plates adorned with snakes and blooming florals, velvet cushions trimmed in fringe and embroidered with tigers, and wallpapers dense with fantastical imagery. Why just wear a Gucci dragon motif bomber jacket when you can have the dragon on a silk-screened folding screen in your foyer too?
Pieces from Gucci’s Décor collection, like this Chiavari chair upholstered in a striking tiger jacquard, bring the house’s eclectic vision into the home. (Here, the classic Italian silhouette is reinterpreted with bold patterning and a lacquered black frame, merging tradition with Gucci’s maximalist spirit.) (Image from gucci.com)
The brilliance of Gucci Décor lies in how it marries craftsmanship with tongue-in-cheek fun. The house tapped legendary Italian makers — for example, partnering with Florentine porcelain house Ginori 1735 for its china — but then splashed those fine pieces with surreal motifs like the iconic Gucci “Star Eye” or kingsnakes slithering across teapots. Their furniture items, from tufted armchairs to plush ottomans, often come in exuberant prints lifted straight from Gucci’s textile archives. The result is a collection that feels curated and collectible; each item is a bold statement, yet unmistakably Gucci. This expansion also speaks to Michele’s broader vision, expressed early in his tenure: “The way you dress is really the way you feel, the way you live… That’s what I want to put into Gucci,” he told Vogue in 2015. Indeed, with Gucci Décor, he did exactly that — allowing fans to live inside the fashion fantasy. As the world has embraced maximalist interiors and individualistic expression, Gucci Décor’s timing was impeccable. It’s now entirely possible to outfit an entire home in head-to-toe Gucci, so to speak, and plenty of devotees are doing just that, one tiger-tartan cushion at a time.
Louis Vuitton Art of Living: Travel-Inspired Treasures
Louis Vuitton built its name on the idea of packing up one’s world and traveling in style — its very first products were luxe trunks and travel goods. So it’s poetic that the brand’s home collection, dubbed “Art of Living,” often feels like a voyage through design. Rather than a full furniture range available year-round, Vuitton has approached home décor in a more curated way, especially through its Objets Nomades series. Debuted in 2012, Objets Nomades is a collection of inventive, limited-edition furniture pieces created in collaboration with world-renowned designers. The name, meaning “nomadic objects,” nods to the house’s travel heritage and the idea that these pieces, while artful enough for a gallery, could theoretically accompany a globe-trotter on their journeys. The collection is like a playground where design innovation meets exquisite craftsmanship, all under the LV imprimatur.
Louis Vuitton’s emblematic Objets Nomades collection has showcased high-concept design pieces since 2012 – like the Campana Brothers’ Cocoon Chair, a swinging egg-shaped seat that offers a cozy retreat within its organic, coral-like shell. It’s a prime example of how the French fashion house marries its travel DNA with cutting-edge interior design.(Image from louisvuitton.com)
Take, for example, the famed Cocoon Chair by the Campana Brothers — a futuristic hanging pod lined in sumptuous lambskin that looks part-spaceship, part snug nest. Or the concertina-like Spiral Lamp by Atelier Oï, made of folded leather that unfurls like a portable sculpture. Each Objet Nomade has a story: inspired by safari tents, origami flowers, or the curves of a classic Vuitton bag. These aren’t just chairs or screens; they’re conversation pieces that happen to be functional. And they are exclusive — often produced in very limited numbers, making them coveted trophies for design connoisseurs.
A monogrammed trunk from Louis Vuitton’s Art of Living collection sits beneath the desert sun in Palm Springs. Set against the sculptural lines of a mid-century home, the piece reflects the maison’s heritage of travel through a modern, architectural lens. (Image from louisvuitton.com)
Outside of Objets Nomades, Louis Vuitton’s Art of Living also encompasses upscale games (yes, a monogrammed LV foosball table exists), decorative trays, blankets, even audio speakers fashioned in the style of vintage trunk luggage. The idea is to infuse everyday life with that unmistakable LV glamour and spirit of adventure. As a maison under the giant LVMH luxury stable, Vuitton has the muscle to do this in style — hosting grand exhibits of its Objets Nomades at events like Design Miami and Salone del Mobile, signaling that this is no sideline, but a core part of the brand’s identity. By bridging fashion, art, and function, Louis Vuitton is ensuring that its legacy of “traveling with style” extends to staying in with style too.
Saint Laurent Rive Droite: Curating Chic Interiors
Not every brand approaches the home market by immediately pumping out sofas and table lamps. Saint Laurent (formerly Yves Saint Laurent) has taken a more curated, cultural route. Under creative director Anthony Vaccarello, the storied French label launched Saint Laurent Rive Droite in 2019 — innovative concept boutiques in Paris and Los Angeles designed to be creative lifestyle destinations. Alongside vinyl records, art books, and limited-edition accessories, Vaccarello began peppering these stores with furniture and design objects that radiate Saint Laurent’s chic, minimalist glamour. Instead of manufacturing Saint Laurent-branded couches outright, the house often collaborates with artists and design studios, effectively curating home pieces that align with its aesthetic. Case in point: the Maison Intègre collaboration. In 2022, Saint Laurent invited Maison Intègre — a Burkina Faso-based design workshop founded by Ambre Jarno — to showcase its bronze furniture and objects at the Rive Droite stores. These pieces, crafted using ancestral lost-wax casting techniques and recycled metals, were presented as a special collection, each item oozing the kind of raw, artful luxury that YSL’s own founder famously loved in his homes.
Donald Judd chairs anchor the Saint Laurent Rive Droite space in Paris, where sharp lines and negative space create a dialogue between fashion and design. Curated by Anthony Vaccarello, the setting reflects the maison’s precise, minimalist aesthetic and its continued engagement with art and architecture. (Image from @ysl)
The Maison Intègre partnership is a window into how YSL is expanding its lifestyle footprint: with an emphasis on artistry, authenticity, and a bit of the unexpected. Vaccarello has also reissued iconic modernist designs like those of the mid-century French interior designer Jean-Michel Frank (one Rive Droite exhibit saw Frank’s minimalist chairs and lamps revived in YSL’s signature black and neutrals). Even exclusive vintage finds have been curated into the mix. In essence, Saint Laurent isn’t just selling you new products for your home — it’s selling you taste. The approach feels undeniably cool and modern: rather than plaster the YSL logo everywhere, the brand’s home forays are about creating an environment that the Saint Laurent woman or man would want to live in. It’s boutique-as-gallery, where you might pick up a one-of-a-kind marble stool or a sleek lacquered tray along with your new couture blazer. By integrating home décor through artful collaborations and limited editions, Saint Laurent maintains an air of exclusivity and culture around its home pieces. It’s the lifestyle expansion as a carefully edited experience — one that says living with style is as important as dressing with it.
Living the Brand – Literally
From Fendi’s modular sofas to Versace’s gilded mirrors, Ralph Lauren’s cabin quilts to Gucci’s tiger lamps, Louis Vuitton’s art-object chairs to Saint Laurent’s bronze collectibles, each of these luxury houses brings its own design language to the home – and none of it is by accident. This burst of fashion-driven home décor comes at a time when the idea of the “luxury lifestyle” has never been more center-stage. If you love a brand, you can now immerse yourself in it, beyond your closet doors. As consumers, we’re saying yes to this invitation. After all, why shouldn’t the same glamour and care that goes into a couture dress go into a throw pillow or a dining table?
For the brands, it’s a savvy evolution. They know their devotees don’t stop expressing themselves at wardrobe choices. By offering pieces that make living spaces as stylish as ensembles, these maisons deepen their relationship with clients. There’s also a symbolic power here: when a fashion label’s aesthetic permeates your home, it becomes part of your daily story — morning coffee in a monogrammed mug, evenings on a designer couch. It’s intimate. It’s experiential. And it’s brilliant branding. In an era where authenticity and experience matter, what’s more authentic than actually living in the world a brand creates for you?
