Beauty

All Fragrances Makeup Skincare
April 25, 2025
The Art of Scent According to YSL’s Muse
A seductive collision of ink, iris, and vanilla, Muse introduces a subtly smoky accord that leaves a provocative, unforgettable trail.
April 25, 2025
The Ordinary’s NYC Pop-up Highlights Science Over Celebrity
The brand invites consumers to explore how celebrity endorsements impact skincare pricing at this thought-provoking immersive exhibit.
April 25, 2025
The Nadia Lee Cohen Effect
From sci-fi sneakers to Italian film fantasies, this creative mind exaggerates the rules of fashion and beauty.
April 23, 2025
L’Oréal Paris Names Harold James as its New Global Makeup Artist
This self-taught artist is poised to reshape the brand's approach to makeup with a focus on diversity and empowerment.
April 23, 2025
Saie and Rocky’s Matcha Brew Up a Glowing Collaboration
The cult-favorite beauty brand and the buzzy matcha house join forces to give your routine a caffeine-fueled twist.
April 22, 2025
6 Celebrity Beauty Brands That Earned Their Cult Status
Celebrities exist on our TV screens, social feeds, and are now behind our favorite beauty brands, but is that such a bad thing?
April 21, 2025
Typology’s Latest Serum Focuses on Eye Contour Rejuvenation
The A30 Eye Serum offers a new approach to addressing signs of aging around the eyes.
April 15, 2025
Inside Victoria Beckham Beauty’s Viral Success
Since launching her beauty line, Victoria Beckham has transformed her her brand into a global glamour powerhouse
April 11, 2025
Eight Standout Perfumes for Spring 2025
Spring 2025 fragrances are all about embracing contrasts; blending unexpected notes to create a scent that feels both comforting and daring.
April 11, 2025
Is Beauty Going Green or Going Clean?
“Clean beauty” is a phrase that has been floating around long enough—on frosted bottles, in mission statements, on influencer grids full of beige linen and eucalyptus—to mean something by now.
April 9, 2025
Beyoncé Celebrates Cécred’s Expansion with Ulta
Beyoncé's haircare line, Cécred, has achieved a significant milestone by launching its Foundation Collection in over 1,400 Ulta Beauty stores nationwide and online.
April 8, 2025
The Hidden Influence of Packaging in Beauty Brands
In an age of TikTok unboxings and vanishing attention spans, the way a brand dresses its product can seduce or alienate consumers before they even swatch a shade.
April 1, 2025
From Runway to Reality: Who Is Influencing Who?
As the Fall/Winter 2025 shows shut their doors and fashion editors packed away their show notes, one lingering question rose above the sea of velvet capes..
March 28, 2025
Beauty and the Bot: How AI Is Transforming Personalized Skincare and Makeup
Personalized beauty used to mean grabbing a foundation two shades too light and hoping for the best. Then came artificial intelligence, quietly, at first.
March 25, 2025
The Influence of K-Beauty on Modern Skincare Routines
K Beauty has been a fixture in South Korea for decades, but its ripple effect around the globe started slowly, then reached a sudden crescendo.
March 24, 2025
ILIA Introduces a Chocolate Brown Version of Its Best-Selling Mascara
ILIA Beauty is expanding one of its most popular products. The award-winning Limitless Lash Mascara is now available in Before Dawn, a rich chocolate brown that has been a long-standing request from customers.
March 19, 2025
Augustinus Bader Takes Sun Protection to the Next Level with Their Mineral Sunscreen
Augustinus Bader introduces its highly anticipated Mineral Sunscreen SPF 50, a groundbreaking solution where skincare meets sun protection.
March 11, 2025
MERIT Beauty’s First-Ever Lip Liner is Coming and We’re All In Line
After months of anticipation, MERIT Beauty is finally launching its first-ever lip liner, the Signature Lip Sheer Lip Liner, and it's already making waves in the beauty world.